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Video Production for Social Media: Best Practices and Tips for Success

Social media has become an indispensable tool for businesses to engage with their audience, build brand awareness, and drive growth. Video content, in particular, has proven to be a powerful and effective way to capture users' attention on these platforms. Creating compelling videos for social media, however, requires a unique approach that considers the specific characteristics and preferences of each platform. In this blog, we will share best practices and tips for successful video production for social media.

Best Practices and Tips for Social Media Video Production

1. Know Your Platform

Each social media platform has its own unique features, audience demographics, and content preferences. Before you start creating videos, familiarise yourself with the platform's specific requirements, such as video dimensions, aspect ratios, length limitations, and autoplay settings. This will help you tailor your content to suit the platform and ensure optimal viewing experiences for your audience.

2. Keep It Short and Sweet

Social media users tend to have short attention spans, so it's crucial to keep your videos concise and engaging. Aim for bite-sized content that delivers your message quickly and effectively. As a general guideline, videos on platforms like Instagram and TikTok should be under a minute, while videos on Facebook and LinkedIn can be up to 2-3 minutes long.

3. Hook Your Audience Early

With the abundance of content on social media, you need to capture your audience's attention within the first few seconds of your video. Start with an intriguing opening or a strong visual that entices viewers to continue watching. Make sure your video's thumbnail is eye-catching and accurately represents the content, as this will encourage users to click and watch.

4. Optimise for Silent Viewing

Many social media users watch videos with the sound off, especially when browsing on their mobile devices. To accommodate this, ensure that your videos can be understood and enjoyed without audio. Add captions or text overlays to convey your message, and use strong visuals that can tell your story even without sound.

5. Leverage User-Generated Content (UGC)

User-generated content can be a powerful tool for creating authentic and engaging social media videos. Encourage your customers or followers to share their experiences with your products or services, and showcase these testimonials in your videos. UGC can help build trust and credibility, as it highlights real-life success stories and positive feedback from your community.

6. Emphasise Your Brand Identity

Maintaining a consistent brand identity across your social media video content helps reinforce your brand's personality and values. Incorporate your logo, colour scheme, and brand-specific visuals throughout your videos. Additionally, develop a consistent tone and style that aligns with your brand's voice and messaging.

7. Plan for Vertical Video

Vertical video formats, such as Instagram Stories and TikTok, have become increasingly popular on social media. When creating content for these platforms, plan and shoot your videos in a vertical aspect ratio (9:16) to ensure they fill the entire screen and provide a more immersive viewing experience.

8. Engage Your Audience

Social media is all about fostering connections and encouraging interaction. Include prompts or questions in your video content that encourage viewers to engage, such as asking for their opinions, feedback, or experiences. This can help spark conversations, build relationships, and increase your content's visibility through likes, comments, and shares.


Creating engaging and effective video content for social media requires a tailored approach that considers the unique characteristics of each platform and the preferences of its users. By following these best practices and tips, you can maximise the impact of your video content and drive success on social media.

If you're looking to elevate your social media video production and create compelling content that resonates with your audience, Bright Spark Studios is here to help.

Interested? Find out more about us or get in touch.

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