Website Video Production
There are numerous studies and surveys that demonstrate the impact of using video on websites, and how it compares to text and imagery alone. Here are some key statistics:
- Increased engagement: According to a study by Wistia, website visitors are three times more likely to stay on a page that includes video, and they are also more likely to remember the information presented in the video.
- Improved conversion rates: A study by EyeView Digital found that adding video to a landing page can increase conversion rates by up to 80%.
- Higher retention rates: Research shows that people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text form.
- Increased social sharing: Videos are more likely to be shared on social media than any other type of content, increasing your reach and exposure to potential customers.
- Better SEO: Videos can improve your website's search engine ranking, as Google and other search engines favour websites that include video.
The use of video on websites has been shown to significantly improve engagement, conversion rates, retention rates, social sharing, and search engine optimization. While the exact percentages may vary depending on the type of video, industry, and target audience, it's clear that video has a positive impact compared to text and imagery alone.
We have experience of producing a wide genre of web-delivered videos so get in touch to see how we can deliver your message.