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Discover AGCO / AGCO Ltd

Bright Spark Studios were commissioned by AGCO Ltd to produce a 24-minute ‘Brand Experience’ film for the Discover AGCO Event, held at the NEC in February 2014.

All of the footage in the production was pre-existing collateral supplied by AGCO.  We worked closely with the client to commission and record the voice over, remotely with the artist in LA.

The footage was then edited, graphics added and the whole production was re-versioned to a 2:1 aspect ratio for display on a 7 x 3.5m LED screen in a purpose-built ‘theatre’ at the NEC.

Over the course of the 2 day show, it is estimated that 6000 visitors watched the film, which played several times daily.

To further compliment the film, AGCO designed the theatre so that it featured the actual product being shown on screen. The product was then lit during the appropriate section.

Thank you for all your help making the Brand Experience a success. We really couldn't have done it without you. We hope that we can work with you on further projects.

Ben Agar

Manager, Marketing Services UK and Ireland